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20 September 2024
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Century City New International Convention & Exhibition Center
Pisco is a distilled spirit produced from fermented grapes and falls within the brandy category. Pisco is the most popular distilled spirit among Chileans, accounting for approximately 50% of the Chilean distilled spirits market. Chilean Pisco has the distinction of being the spirit with the longest history in the Americas and the second in the world to be awarded the name of origin.
The liquor industry in Sichuan Province has a long history, with the four regions of Luzhou, Mianzhu, Yibin and Qionglai being particularly prominent. The ‘Six sisters’ – Wuliangye, Luzhou Laojiao, Jiannanchun, Tuopai Quju, Quanxing Daqu and Langjiu – collectively account for half of the Chinese liquor market.
Vincent Xu and Sa Wang, in collaboration with Prochile and Luzhou Laojiao, will participate in the Spirits Masterclass, which will explore the global landscape of distilled spirits.
With the support of Prochile
Spain’s Mediterranean flavours represent the pinnacle of culinary delight, delighting the taste buds of discerning gourmets all over the world.
Spanish wines and hams are a delicious blend of tradition and modernity, originating from the terroir and inherited from the quality. The Spain to You programme together with Guan Nawen, professional food critic, and Javier Meng, owner of Spanish restaurant ‘La Jamonería’ and author of ‘The Complete Guide to Spanish Ham’. Together, they will be opening your taste buds to the flavours of the Mediterranean.
Topic I: Future Food Topic I Future Food
As quality of life improves and consumer attitudes change, people’s needs for food and beverages are becoming more diverse and personalised – and the food and beverage industry must adapt to meet these needs. The food and beverage industry is now focused on environmental protection, health, nutrition, a pleasant experience and convenience. Many forward-thinking companies around the world are taking the initiative to plan their operations proactively. They are leveraging technological innovation and product upgrades to meet the growing expectations of consumers. The global food and beverage industry is moving in a clear direction: towards healthier, greener and more personalised products.
We will bring together global industry experts to discuss the new era of consumers and digital enhancement, as well as consumer demand for health, wellness and sustainable living as trends.
Coffee Break
Topic II: Food and Beverage Globalization
Chinese companies have been going overseas for a long time. Over the past period, automotive, gaming and cross-border e-commerce have become the most popular directions for going overseas. Well-known food and catering brands, including Luzhou Laojiao and Haidilao, have also stepped out of the country. The latest Alimentaria show report confirms that Alimentaria BCN 2024 attracted a large number of exhibitors from a number of Chinese provinces and cities, with nearly 1,000 square metres of exhibition space. Chinese liquor, tea and beverages, seasonings, dried fruits and all kinds of pre-packaged food products are the mainstay of the overseas market. They are gaining popularity in important food consumption markets such as Europe, the Middle East and South America.
We will bring together global industry experts to discuss and share insights on the opportunities and challenges facing Chinese food and beverage products in overseas markets.
The ultimate taste experience awaits, inspired by fusion and innovation!
The Smart Taste Global Blind Box Cooking Competition will bring together Chinese and foreign celebrity chefs to compete on-site. The aim is clear: to promote the unique charm of Sichuan cuisine and join hands with the global culinary culture to create an unmissable event!
The public will have the chance to take part in the Blind Box Competition as food tasters, experiencing the food and voting on-site.
With the support of Prochile
The Olive Oil Masterclass, organized with the support of the Sichuan Olive Development Promotion Association, is your chance to taste the best olive oils from around the world. You’ll also get to take part in an in-depth discussion and share your ideas on how to make high-end olive oil a global success and explore new ways to use it.
19-20 September 2024